A new radio station's launched today, but with a schedule that's mostly empty.
Upload Radio allows anyone to create hour-long radio shows and broadcast them on DAB digital radio, online and mobile. It's the world's first self-service broadcast radio station. Upload's technology allows listeners to register at uploadradio.com, upload episodes and buy time-slots to broadcast their work.
Upload Radio's Matt Deegan, said: "The last few years has seen an explosion in individuals creating great audio - particularly in podcast form - but it's been hard for many people to be discovered and build an audience and nearly impossible for them to get on the radio. We’ve built Upload Radio to give everyone the chance to get on millions of radios as well as having their shows available to catchup online too."
Upload Radio launched in three areas on DAB digital radio this morning, each with a different local schedule, Surrey, South and West London; Wrexham, Chester and Liverpool; and Gloucestershire.
Matt continues: "We want to get listeners’ shows to as many people as possible. The internet is great, but only 18% of the country listen to any radio online and just 9% download podcasts, meanwhile on DAB, 44% of the UK tune in. We think combining broadcast DAB Digital Radio, internet streaming and online catchup means our uploaders can really get their voices heard."
Upload Radio research has shown demand for shows from individuals, community groups, established podcasts, and existing radio stations who want to reach more people. All these types of producers are audible on Upload Radio today demonstrating to potential future radio stars the kinds of programmes that they can make and upload.
To buy an hour-long slot on Upload Radio costs just £20 and slots can be bought right now at uploadradio.com. All content submitted is moderated by the Upload Radio team to make sure it meets Ofcom's guidelines and to allow the station to promote the shows well on-air and on-line.