Owners of Virgin Radio, Wireless, have launched two new radio stations on digital radio - Virgin Radio Anthems and Virgin Radio Chilled.
Virgin Radio Anthems will play guitar-led classic tracks and will broadcast longer-form features celebrating classic albums and big music anniversaries. Virgin Radio Chilled will be home to acoustic singer-songwriters with artists including Damien Rice, James Bay, George Ezra, The Lumineers and Amy Winehouse. The Chilled station will also air acoustic sessions recorded exclusively for Virgin Radio UK.
Virgin Radio Anthems and Virgin Radio Chilled will also broadcast the new Chris Evans Breakfast Show when it launches on 21st January.
Francis Currie, Group Content Director – Music Radio at Wireless, told RadioToday: “Virgin Radio Anthems and Chilled demonstrate our commitment to putting our listeners at the heart of what we do. They’re building out from the DNA of the Virgin Radio UK brand and I’m certain they will provide the perfect music blend for our existing listeners as well as hooking new audiences with their must-listen playlists.”
Scott Taunton, Wireless CEO, added: “Virgin Radio UK is a pillar brand in the Wireless portfolio – and the launch of these two new channels underlines our continued commitment to invest and grow the brand, creating amazing content that delivers. With Chris Evans and his team due to land in the breakfast slot in January, we’re on track to making Virgin Radio UK one of the biggest brands in digital radio.”
Both stations are on-air now and are broadcast nationally on DAB digital radio, online at virginradio.co.uk or you can listen by downloading the free Virgin Radio UK app for iOS or Android.