The Digital Radio Tick Mark has been given a new-look for use on new DAB products receiving Tick Mark approval from July 2022.
With more stations increasingly broadcasting in DAB+, it has never been more important for consumers to easily see and understand that the device they are buying is DAB+ enabled. The new look Digital Radio Tick Mark logo is, therefore, being introduced to:
1. Place a greater emphasis on the Tick Mark scheme’s inclusion of DAB+ broadcast compatibility;
2. Update the logo to align more closely with the international DAB+ logo which going forward Digital Radio UK recommends is shown alongside the Tick Mark.
All the details on how to implement the new Digital Radio Tick Mark logo and how to use it alongside the international DAB+ logo can be found in the new Brand Guidelines which are available to download here.
Digital Radio UK recommends that manufacturers implement the new Digital Radio Tick Mark logo, and to do so in conjunction with the international DAB+ logo wherever possible, on product packaging of all newly licenced products from July 2022, and will make this a requirement of the scheme on all new newly licenced products from January 2023.
The new Tick Mark logo guidance relates to new products only submitted for testing from July 2022 onwards.
The original Digital Radio Tick Mark logo remains valid and all products displaying this version of the logo remain certified and approved. All existing certificated products can continue to use the original Digital Radio Tick Mark logo for the life of the product. However, it is recommended manufacturers transition to use of the new Tick Mark logo and the international DAB+ logo when the opportunity to update product packaging arises.
Further information for manufacturers on the Digital Radio Tick Mark scheme and how to apply is here.