Virgin Radio Groove, a new addition to the Virgin Radio network, officially launched this morning with an all-day takeover of Virgin Radio, kicking off on The Chris Evans Breakfast Show with Sky.
Targeted at 30-45 year olds, Virgin Radio Groove focuses on rhythmic pop with a playlist featuring Stevie Wonder, Whitney Houston, Rihanna and David Guetta, and programming includes The Chris Evans Breakfast Show with Sky from 6.30am, followed by Chris Brooks (10am-2pm), Steve Denyer (2pm-6pm) and Bam (6pm-10pm).
Mike Cass, Content Director for Virgin Radio, said:
"We had a phenomenal 2019 with Chris Evans back in the fold and the launch of two stonking new digital stations, Virgin Radio Anthems and Virgin Radio Chilled. The launch of Virgin Radio Groove highlights Wireless’ confidence in the Virgin Radio offering. It’s a sensational station and that will no doubt fast become the go-to destination for music to make you move.”
The launch of Virgin Radio Groove comes as The Chris Evans Breakfast Show with Sky celebrates their first birthday on air. Marking the occasion Chris Evans said:
"This time last year I returned to my spiritual home at Virgin Radio and I have loved every minute of it since then. We instantly changed commercial radio forever - creating the first ad-break free breakfast show, thanks to our partnership with Sky. We are delighted with the listening figures and our numbers have continued to grow every month. Over the next year our plan for the breakfast show is simple; to continue to give it all we’ve got and have the most possible fun along the way."
Virgin Radio Groove is available on smart speaker, on the Virgin Radio app, online at virginradio.co.uk and on DAB+ in London and DAB in Central Scotland,
Virgin Radio Groove joins Virgin Radio Anthems with guitar-led classics from the 60s to the 90s and Virgin Radio Chilled with a laid-back repertoire of singer-songwriters.
The Virgin Radio network (including Virgin Radio, Virgin Radio Anthems and Virgin Radio Chilled) now reaches 1.64m (up 303% year-on-year), delivering 9.2m hours (up 508% year-on-year).