With four months to go until Christmas Day, pop-up station Magic 100% Christmas has launched early this year, playing non-stop Christmas music to help lift the spirits of the UK.
Magic 100% Christmas is available from 9am on Tuesday 25 August until December 25 2020, on smart speaker, online at Magic.co.uk/Christmas and on the Magic Radio app.
Tony Moorey, Group Content Director, Magic Radio, said: “At Magic Radio we are constantly evolving our offerings and launching innovative new shows and stations to ensure that we reflect our audience’s needs. With listeners seeking cheer and fun during these challenging times and a strong understanding of how music and Christmas are interlinked, we knew that the next expansion of the Magic brand had to be around the joy of Christmas.”
Ronan Keating, Magic Radio Breakfast presenter, said: “2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months? One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can’t wait to launch Magic 100% Christmas and turn up the Christmas cheer!”