Digital Radio UK launches new social media campaign

Digital Radio UK is launching a social media campaign to celebrate the breadth and diversity of the digital radio content proposition, encouraging listeners to Listen Right Now.

The activity is the latest application of the wider Radio’s Digital Revolution campaign, developed by Digital Radio UK to communicate the great content offering from the UK’s radio and audio broadcasters and the exciting range of devices for radio listening now available.

The social media activity launches today (Friday 19 February) and will run on Facebook over the next 6 weeks, targeting listeners interested in digital radio and podcasts as well as young people who listen to music streaming services. The campaign messaging highlights there are over 50 national stations, hundreds of local stations, and thousands of podcasts, with creative assets including static and carousel ads for in-feed and stories, along with video ads, all showcasing a host of leading UK radio and audio presenters, including Roman Kemp, Jamie Theakston, Amanda Holden, Ronan Keating, Harriet Scott, Angellica Bell, Greg James and Zoe Ball.

The campaign coincides with the launch of new national digital stations, new local digital stations, and a growing interest in radio podcasts. In recent weeks two brand new national digital stations, Union JACK Dance and Union JACK Rock, have launched, while new local digital stations, Boom Radio and Nation UK, have launched in London and a number of local markets.

Other applications of the Radio’s Digital Revolution campaign include a dedicated radio category microsite at created for John Lewis & Partners; a digital radio e-learning platform developed for audio retail staff; and Digital Radio UK’s website.

Ford Ennals, CEO, Digital Radio UK, said: “Digital radio is booming with strong listening and new stations and podcasts launching all the time. With hundreds of digital stations and thousands of radio podcasts, there has never been a better time to celebrate the amazing digital radio content proposition. We believe that digital radio and audio content and distribution across digital platforms will help provide a vibrant and healthy future for UK radio.”

The Radio’s Digital Revolution: Listen Right Now social campaign has been developed and delivered by creative agency Hearts and Minds, digital marketing agency Vertical Leap, and website design agency DSM.

The video spots can be viewed here.