Boom Radio to launch in early 2021

A new national music radio station, Boom Radio, aimed at the UK’s 14 million Baby Boomers will launch in early 2021.

Targeting the UK’s growing 50, 60 and 70-something population with a mix of music, presenter personality and conversation, listeners can expect to hear a collection of Boomer favourites from across the decades, complemented by more recent favourites.

Full details of the Boom Radio presenter line up and schedule will be announced in January 2021.

Boom Radio will launch on DAB in London, Bristol, Birmingham and Glasgow initially, with roll-out to additional markets later in 2021. The station will also be accessible across the UK online, and via smart speakers and apps.

Boom Radio is founded by Phil Riley and David Lloyd, who have worked together for more than twenty years for major radio stations including Heart and LBC.

Phil Riley said: “If 2020 has taught us anything in the world of media, it’s that radio still has a vital role to play in connecting people. Our own research has found radio is still the most popular medium for the Boomer generation, yet the majority feel that the industry is geared more towards younger people. We see Boom Radio filling that gap, providing Boomers with a unique station geared solely at meeting their needs.”

David Lloyd added: “While the population is growing older, they feel younger than ever, and our target listeners tell us they feel left behind. Boom Radio will provide a tailor made mix of music, presented by personalities eager to reconnect with the generation of listeners they started serving thirty or even forty years ago.”

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