Bauer Radio UK becomes Bauer Media Audio UK

Bauer Radio UK has become Bauer Media Audio UK and has announced today (20 September 2021) a number of changes to its senior leadership team, designed to support its strategic transformation from a predominantly live radio business to an audio business with broadcast radio complemented by on demand content.

Ben Cooper becomes Chief Content & Music Officer, bringing together for the first time under one leader all content production and music output across all platforms. This new united content structure will enable more effective collaboration with partners in the music industry and the ability to leverage content across the group’s UK and European Audio portfolio.

Graham Bryce becomes Chief Operating Officer (COO), responsible for the vision and the pace in Bauer Media Audio UK’s delivery of its growth plans. His role will focus on bringing together the trinity of differentiated on demand content, pioneering technology to bring Bauer’s multi-award winning brands even closer to consumers, and innovative commercial solutions.

Steve Parkinson, becomes Chief Strategic Partnerships and Events Officer, responsible for the creation and delivery of a new events and experiential business to build on the emotional connection between Bauer’s brands and their consumers, and will create and develop long term strategic relationships with commercial partners, in turn forming greater and jointly rewarding value from Bauer Media Audio as a whole.

Anne-Marie Lavan becomes Chief Marketing Officer (CMO) responsible for the delivery of consumer insights informing brand development, new product development and consumer marketing and communications strategy. Anne-Marie will work closely with Ben, Graham and Steve in their respective disciplines.

Peter Davies becomes Chief of Staff focused on strategic planning and actions to enable the business to deliver on its ambition.

Dee Ford CBE, Group Managing Director for Bauer Media Audio UK, said: “We are passionate about making our listeners’ lives sound better, whether that be through live radio, or through exciting new formats and experiences. The audio landscape is changing at a rapid pace and we see so much opportunity to develop differentiated creative audio products, grow audiences and offer access to valuable audiences for advertisers. Graham, Ben, Steve, Anne-Marie and Peter bring outstanding experience, passion and determination to support our transformation of Bauer Media Audio UK from radio into the exciting wider world of audio.”