Bauer Media has launched seven new radio stations extending from its popular existing brands – KISS, Kerrang! Radio and heat Radio, and a brand-new KISS topical podcast series.
Providing a deeper genre-specific listen or distinctive nostalgic focus, the new launches are aimed at listeners seeking more content from their favourite Bauer stations, with three new KISS online channels – KISS DNCE, KISS Garage and KISS Ibiza; Klassic Kerrang! Radio and Kerrang! Radio Unleashed from Kerrang! Radio; and heat Radio School Disco and heat Radio Soundtracks from heat Radio.
A new podcast from KISS in association with The Prince’s Trust entitled ‘KISS Life: Let’s Talk About’ will also launch, exploring a number of issues that young people face today – from gangs to exam stress. With one episode released monthly over the next 5 months, the podcast will provide advice for young people that are affected by the issues covered, as well as being a chance to showcase ways in which The Prince’s Trust are empowering people to turn their lives around.
Dee Ford CBE, Group Managing Director for Bauer Radio, said:
“Anticipating consumer behaviour informs our content and distribution strategy. It’s exactly what has underpinned the roaring success of KISSTORY. The new digital station launches and KISS podcast provide even greater choice for our audiences who seek more from the brands they love. Creating an even deeper more tailored listening experience, they also provide exciting new opportunities for advertisers seeking highly engaged valuable audiences.”
The new stations are available from their parent brand mobile apps or website, and at planetradio.co.uk.