Bauer Media Audio UK is migrating its digital listeners from radio aggregators and onto owned and operated platforms.
From the end of March, the small minority of listeners who access Bauer's stations from third party platforms will need to instead listen via Bauer's owned and operated platforms. Further information on how to do this can be found on Bauer's how-to-listen webpages, for example, magic.co.uk/stream.
The transition of online audiences from these services will allow Bauer to offer enhanced services to commercial partners and more personalised offerings to listeners, and follows the integration of Bauer stations in the UK onto Amazon Alexa and Google Assistant smart speakers.
Listeners are also able to access stations including Magic Radio, Absolute, KISS, Greatest Hits Radio, Planet Rock and Scala Radio online via their individual mobile apps, their websites, or DAB digital radio.
Shana Hills, Digital Chief Operating Officer for Bauer Media Audio, said, “We are living in a golden age of opportunity for audio, with technology having transformed the way listeners consume and engage with our content. Digital audio has opened up an exciting new route for advertisers, alongside broadcast advertising, to access our valued audiences. Having invested in more personalised products to further this reach, we’re excited to take this step which will unlock further potential for commercial collaboration and targeting, driving significant revenue opportunities.”