Bauer Media Audio is to launch premium subscription services for Scala Radio, Jazz FM, Planet Rock and Kerrang!, offering live radio with no ad-breaks, 24/7.
All of the individual premium services give subscribers access to an additional 20 exclusive online spin-off radio stations each, offering fans an even greater selection of music to choose from, plus listeners will unlock more than 30 on-demand shows per brand, featuring exclusive documentaries, artist interview content and special programming.
These benefits are offered in a 24/7 ‘no ad-breaks’, uninterrupted listening environment offering greater choice, control and flexibility, allowing listeners to skip up to 6 tracks per hour via app and web listening, even on live radio.
Paul Keenan, President, Bauer Media Audio comments, “Radio offers music, discovery and a live experience which is central to its enduring appeal. We have seen how particularly in the last year, listeners turned to radio to stay informed, to escape, be entertained and maintain a connection to the outside world. This innovation of premium subscription services responds to insight which identified a desire from music super fans – enormously enthusiastic about their favourite radio brands and broadcast radio – to further explore their music passions. The combination of the live radio experience, the highest quality curated programming on demand, and shows, along with new and unique user control is a highly compelling combination.”
Scala Radio Premium, Jazz FM Premium, Planet Rock Premium and Kerrang Radio Premium are available across web, app and supported smart speakers for a free 7-day trial followed by a payment of £3.99 a month.