Bauer Media have announced the expansion of their leading digital network, Absolute Radio Network, with the addition of a new musical genre and increased DAB distribution.
Offering greater choice to Absolute Radio’s ‘gig and guitar loving’ audience, Bauer’s Country Hits Radio will be made over and reintroduced as Absolute Radio Country, available online, app and smart speaker, and on DAB in London and a number of local areas.
In London, Absolute Radio 00s will be added to DAB while Absolute Radio 70s and Absolute Radio 10s will be added to DAB+.
Dee Ford, Group Managing Director, Bauer Radio UK said “We are constantly seeking ways to grow our audiences. The original digital commercial radio innovator, Absolute Radio is home to three top ten digital stations and has been pioneering in this space for over a decade. Continuing to drive us forward digitally, the much-loved network will bring its digitally savvy audience even greater choice with Absolute Radio Country.”