Bauer Media has launched Absolute Radio 10s - a new decades station, as part of its digital innovation product strategy.
The station will play the biggest tracks from this decade from some of the most-loved artists in the world including Ed Sheeran, Drake, Florence & The Machine, Coldplay, The Killers, Kasabian, Arctic Monkeys, Adele, Rhianna, Imagine Dragons and Justin Timberlake.
Absolute Radio 10s will sit alongside Absolute Radio’s other popular decade stations, Absolute Radio 00s, 90s, Absolute 80s – which celebrates its tenth birthday next month, 70s, 60s and Absolute Classic Rock.
The station will offer Dave Berry on weekday Breakfast, Bush and Richie at Hometime, plus Frank Skinner and Jason Manford on weekend mornings as on Saturday mornings as part of the radio station’s unique programming which offers one show with a choice of eight playlists.
Steve Parkinson, Group Managing Director, Bauer Media National brands, comments:
“Digital product development has always been at the core of what Bauer stands for. Ten years after the launch of the original game-changer Absolute 80s, we launch Absolute Radio 10s which anticipates a new listener need. This brand-new radio station will offer the very best music from the latest decade from the much-loved and trusted Absolute Radio brand, partnered with high-quality programming made possible using our unique playlist option technology.”
Commenting on launch, Absolute Radio Breakfast Show presenter, Dave Berry said:
“I’m like the Dr Who of radio as the only breakfast presenter at the helm of parallel universes. My one live show is now partnered with no fewer than eight playlists to give listeners their favourite songs, no matter what their favourite decade is or what mood they’re in, I’m Jumping Jack Flash in the 60s, I’m Into the Groove in the 80s...I’m on Fire in the 10s!”
Absolute Radio 10s is available from 10am on Monday 18 November online, via apps and smart speakers.
Go to www.absoluteradio.co.uk for more information.