BBC has launched three brand-new digital music radio stations on DAB+ for the first time marking a significant milestone in the history of BBC Radio.
- BBC Radio 1 Dance: 24/7 Dance Music from the World’s Biggest DJs
- BBC Radio 1 Anthems: All day Anthems from the 00s to Now
- BBC Radio 3 Unwind: Classical Music to Unwind Your Mind
The three new station extensions from Radio 1 and Radio 3 are the first to be added to the BBC’s music portfolio since 2002 – when the BBC launched 6 Music, 1Xtra and Asian Network. After successfully launching on BBC Sounds as streams last year, they are now available to listen to on DAB+ radio.
The three distinctive new digital stations, approved by Ofcom, ensure the BBC will serve all audiences effectively by offering listeners more choice, particularly those previously underrepresented in the BBC’s offering.
Radio 1’s Dance and Anthems extensions provide younger listeners (with a focus on 15 – 24s) with greater variety in music genres and eras they enjoy, along with established favourite and newly introduced presenting talent. Radio 3 Unwind broadens the audience for classical music in the UK with a schedule designed for younger listeners (35s – 54) than other classical stations and is designed to meet the moods and needs of modern audiences.