KISSFRESH goes national
KISSFRESH is now on national multiplex Digital One, making all 3 KISS stations available nationally on DAB.
The station, playing nothing but new beats, has also changed its playlist to offer a bigger point of difference to the main KISS FM UK service with KISSFRESH playing more new tracks across the dance, house, hip hop and RnB genres.
Andy Roberts, Group Programme Director: “We’re in a new golden Era of Urban music and there’s a big opportunity now to grab more audiences who just want a purer offer than what the main KISS can cater for. It’s not a negative to what the main KISS does but more a case of us super targeting communities of audiences that want specific types of music without other types of songs diluting their listening. Like we’ve seen with KISSTORY”.