Global announces brand new radio station, Heart 80s
On Tuesday 14 March at 6am, the UK will wake up to a brand new national radio station as Global, the media & entertainment group, launches Heart 80s across the UK on National DAB multiplex D1, on Sky channel 0112 and on the Heart app.
The new station will play non-stop feel good 80s classics, extending the UK’s biggest commercial radio brand, Heart, which has 9.3 million weekly listeners. It is the latest in a series of new digital stations launched by Global in a commitment to support and grow DAB digital radio. Heart 80s joins Heart extra, Capital, Capital XTRA, Smooth Extra, Classic FM, LBC and Radio X on the national D1 DAB platform.
The station’s brand new breakfast show will be presented live by Roberto, weekdays 6am-10am and Saturdays 8am-12pm. Jason Donovan, host of All 80s on the Heart network, will turn up the feel good for listeners on Heart 80s on Sunday mornings from 9am-12pm.
Ashley Tabor, Global’s Founder & Executive President, said: “Heart 80s is a brand new radio station for the UK – there’s no other 80s station on D1, and no other 80s station in the UK focused on feel good 80s hits. Global is committed to DAB Digital radio and to the D1 platform. Our investment in building audiences on D1 is an important part of our strategy to drive DAB digital radio take up. This is a very exciting time for the Heart brand and for Global.”
Gary Stein, Heart’s managing editor, said: “We know that 80s music is hugely popular so we’re turning up the feel good with a brand new station dedicated to the decade that has given us so many classic hits. With 9.3 million weekly listeners, Heart is the biggest commercial radio brand in the UK and we’re looking forward to making it even bigger and better with the launch of Heart 80s.”